Combination of Armenian symbols: Yerevan Brandy Company presented an  innovative drink - ARARAT Apricote

ArmInfo.For the very first time in more than 130-year history, ARARAT brandy makers applied their unsurpassed mastery in a completely unexpected and most elegant  combination of two symbols of Armenia: ARARAT brandy and apricot.

The harmony of such combination is determined by the history itself,  as the legendary Armenian brandy, zealously following all the  testaments of traditions and having retained its unconditional  authenticity, could not but be united with one of the most generous  gifts of the Ararat valley - apricot.

On July 3, at the very zenith of apricot feast gifted by generous  Armenian nature, Yerevan Brandy Company presents ARARAT Apricot  innovative drink A unique drink in the ARARAT range, ARARAT Apricot  is a new sunny refraction of traditions and craftsmanship. ARARAT  Apricot is made on the base of a 6-year-old ARARAT brandy,  organoleptic richness of which is complemented by the delicate  apricot taste.

Establishing a new benchmark of taste, ARARAT Apricot with a strength  of 35% has an unexpectedly mild taste, where the traditional  organoleptic characteristics of brandy are elegantly draped with  shades of apricot notes.

Like ARARAT, as the most iconic of Armenian brands, this unique fruit  growing in Armenia since ancient times is known all over the world as  "Prunus Armeniaca (Lat.)" or "Armenian plum", which was mentioned  more than once in writings of both eminent historians and Roman  generals.

According to Ani Beriashvili, the Chief Operating Officer of Yerevan  Brandy Company, the Work on the creation of a new product line of  innovation was about two years.

"Expanding the taste boundaries among famous brands is a new  direction in the development of the industry as a whole. ARARAT, as  the world's famous Armenian brandy, could not bypass this  international trend. And, of course, our offer had to be as authentic  as possible and meet the requirements of the most demanding consumer.  The creation of the new product of the innovative range took about  two years, since despite the obvious harmony of ARARAT brandies and  apricot, it was important to us to find the finest combination among  all possible ones. Thanks to the experience of our masters and the  thrill with which they worked on the creation of this product, today  we present our homage to the generosity of Armenian nature - an  absolutely new facet of the legendary Armenian brandy, which will be  appreciated not only in Armenia, but throughout the world", she says.

In turn, the marketing manager of Pernod Ricard Rouss, who is  responsible for the ARARAT brand in Russia, Zarina Milova stressed  that the product complies with global alcohol trends. Answering the  question of ArmInfo, she noted that ARARAT Apricote is the most  focused product for export to the Russian market from next year.

"We are planning to launch it on a huge scale throughout the whole  territory of Russia," Milova noted. According to the marketing  manager of Pernod Ricard Rouss, the company puts big bets on a new  product in the ARARAT product line from the point of view of export  to the Russian market:

"Emphasizing the sunniest facet of your chic and enjoying the drink  is possible both in neat, chilled form, and in a bright palette of  refreshing cocktails, designed special for ARARAT Apricot>, says the  advertising slogan of the new drink. All cocktail recipes with the  ARARAT Apricot component are available www.araratbrandy.com.

To note, The legendary Armenian brandy ARARAT is produced at the  Yerevan  Brandy Factory according to the traditional technology, the   foundations of which were laid back in 1887 by the brothers Vasily   and Nerses Tairyants. When creating cognacs, only high- quality   Armenian grapes of endemic varieties and crystal clear spring water   are used.  The precious cognac spirits of ARARAT are aged in barrels   of century-old Caucasian oak, made in the Plant's own cooperage   workshop.