FDC Head on 1st Fashion Week in Armenia: We have no right to mistake

ArmInfo. Since last week, it became known that the first Fashion Week will be held in Armenia, which will  bring together more than 20 domestic designers, as well as representatives of the foreign fashion world, experts, specialized media, including Vogue Italy, Wear UK, ELLE Italy, Marie Claire Arabia, Lemile Germany, FAULT Magazine, L'Officiel Italy, Fucking Young!  and many others.

Support for an event of this magnitude was provided by GIZ, the UK  Government and a number of private partners. The total amount of  funding, as the head of the Fashion & Design Chamber of Armenia  (FDC), designer Vahan Khachatryan, said during a press conference,  amounted to about 60 million drams.

Answering a question from an ArmInfo correspondent, he noted that the  Fashion & Design Chamber, initiating such an event, did not associate  high expectations with the involvement of local designers. <We  thought that the event would last 2 days, and we would be able to  hold about 8 shows. However, analyzing the received applications, 2  days turned into Fashion Week, where the collections of 22 Armenian  designers will be presented, although we were guided by very strict  criteria when choosing participants.  "Since our main goal in the  Fashion Week is not so much to present designers, but for the first  time the industry, the country itself, we have no right to make a  mistake," said Khachatryan.  With designers who were not included in  the main list of declared participants, the Fashion & Design Chamber  held separate meetings. In this regard, Khachatryan expressed  confidence that the number of participants will obviously increase  next year.

The designer also said that before the coronavirus pandemic, the  Chamber held 2 consecutive years of fashion forums that contained an  educational component and were aimed more at sharing experience with  international fashion experts. <And if not for the coronavirus,  perhaps we would have continued in this format. Well, because for a  long time we were not sure whether our country was ready to host an  event of this magnitude, whether we could unite our designers on one  site>, Khachatryan shared, expressing gratitude to all the partners  who supported the organization of the first Fashion Week in Yerevan.

It should be reminded that Fashion Week (Yerevan Fashion Week) in  Yerevan will be held from July 1 to July 6 at the HayArt Cultural  Center (7a Mashtots street), within which collections of 20 Armenian  designers will be presented. The organizer of such an enchanting  event in our country was the Fashion and Design Chamber of Armenia  with the financial support of GIZ, the British Government and a  number of private companies (<Vremena Goda>, LA BIOSTHETIQUE Paris,  Schweppes and ArtLife).

The participants of the Fashion Week will enjoy exquisite shows of  collections of recognized designers in the fashion industry, the  Fashion Scout Armenia competition for young designers, as well as  many other exciting events.

The public will have the opportunity to visit the exhibition halls,  where more than 50 Armenian brands are represented, take part in  panel discussions and admire unique exhibitions.

The Fashion and Design Chamber  plans to make this event an annual  event. More than 20 prestigious international fashion publications  will also take part in the event, such as Vogue Italy, Wear UK, ELLE  Italy, Marie Claire Arabia, Lemile Germany, FAULT Magazine,  L'Officiel Italy, Fucking Young! and many others.

The full schedule of the Fashion Week can be found at www.fdc.am