How Parajanov surprised the Italians or the Artuyt collection show at Milan Fashion Week

ArmInfo. The renowned Armenian brand Artuyt presented a collection of clothes and silk  scarves at Milan Fashion Week, inspired by the works of the great  director, artist, screenwriter and collage artist Sergei Parajanov.  The show was held as part of the events dedicated to the 100th  anniversary of Sergei Parajanov.

During a press conference on November 8, Arevik Arakelyan, the  founder and director of Artuyt, mentioned that alongside the fashion  show, a screening of Parajanov's film was  organized as part of the events in Milan. Prior to the screening, a  short lecture on the life and work of the director was given. The  coordination of these events was handled by Karen Avetisyan, the  artistic director of the Golden Apricot film festival. The events  took place at the Bagatti Valsecchi Museum in Milan, known for its  collection of Renaissance and Neo-Renaissance art and interiors.

According to Arakelyan, the event served to further showcase Sergei  Parajanov and his work, for some attendees finding it a revelatory.  "Parajanov surprised the Italian audience," the head of Artuyt noted.   She expressed gratitude to the late Zaven Sargsyan, founder of the  Sergei Parajanov Museum. It was thanks to his faith that Artuyt was  able to present its first scarf collection at Milan Fashion Week 7  years ago, inspired by Parajanov's collages.

In turn, the founder of Emerging Talents Milano, Tariel Basharyan,  noted that due to the successful implementation of the events in  Milan, they will also be held in Yerevan. Specifically, a special  team from Italy will arrive in Armenia from November 13 to 17 to  carry out the events. , noted Basharyan.   Additionally, he reported that a digital exhibition dedicated to  Parajanov's art was also held in Italy. It was prepared by nine   Italian specialists and one Armenian. The Italian masters were not  previously familiar with Parajanov's work. However, they worked with  great enthusiasm, as each day brought them incredible discoveries of  something new and amazing.

Note that Artuyt is known in our country primarily for its mission to  popularize Armenian art both within Armenia and internationally.  Artuyt makes silk scarves using motifs from the works of Armenian  artists, collaborating with museums in Armenia, as well as with  artists and their descendants. The designer and the entire creative  team of Artuyt worked on the collection that was presented in Milan.   Note that that the 100th anniversary of Sergei Parajanov is included  in the UNESCO Calendar of Anniversaries of Eminent Personalities and  Important Events for 2024-2025.